Digital Fundraising Manager

  • California Academy of Sciences
  • 55 Music Concourse Drive San Francisco, California 94118
Full Time Fundraising Management Marketing Media Nonprofit

Job Description

We hope you are inspired by what we do and are excited to contribute to our mission. The Academy is looking for candidates who do great work, and we know they may come from a number of different backgrounds and experiences. We encourage you to apply even if you don’t believe you meet every ­one of the qualifications for the position.

Reporting to the Chief Philanthropy Officer, the Digital Fundraising Manager will develop, launch and optimize the Academy’s digital fundraising efforts and donor-facing digital communication strategy. This role is part of the Development division and works closely in collaboration with the Marketing and Communications team to ensure online fundraising is effective and incorporated into our engagement strategies. Their responsibility will be to deliver on fundraising goals and to build a diverse pipeline of donors for the Academy. This position will develop creative, effective fundraising strategies across digital platforms, act as a partner and strategist to the other fundraisers, and manage vendor relationships. This is a full-time position.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions.

  • Develop, launch and optimize annual digital direct response fundraising efforts in conjunction with our outside fundraising agency. Collaborate with colleagues to inform and support other direct response fundraising efforts.
  • Work closely with the Development and Membership teams to diversify and expand the donor and member base through digital engagement
  • Collaborate with internal stakeholders to design and refine strategy, timing, messages and segmentation. This includes segmenting donors and tailoring appeals and messaging after grouping our audiences to improve fundraising effectiveness.
  • Build engaging donor journeys and campaigns through a variety of touchpoints
  • Write effective donation-generating copy
  • Optimize marketing automation and lead nurturing processes through email, content, landing pages and social media channels
  • Forecast and manage the program's revenue goals and budget
  • Work with multiple internal constituents and subject matter experts to implement a coordinated content strategy across channels; identify and proactively manage internal and external third-party vendors from bidding process to completion of project.
  • Establish success metrics for campaigns, use historical data to inform strategies, analyze campaign performance and create visualizations to present data and proposed optimizations.
  • Provide strategic support to the Donor Events team.
  • Follow all Academy safety regulations
  • Other duties as assigned


  • 3+ years of experience using direct marketing to solicit donations via digital channels
  • Demonstrated understanding of digital data, google analytics, email analytics
  • Solid knowledge of CRMs  and marketing tools
  • Creative, conceptual, and donor-centric thinking as well as deep technical understanding
  • Positive, flexible, and well-organized to thrive in a rapid environment and meet challenging deadlines
  • A self-driven and reliable problem solver with a highly collaborative approach
  • Ability to manage multiple tasks and projects
  • Ability to work collegially in a team environment but also independently in an effective and productive manner
  • Computer proficiency and ability to learn new software quickly
    • Microsoft Office Suite, including Word, Excel, and PowerPoint
    • G Suite (Google Apps) experience preferred
    • Demonstrated database experience, particularly with Tessitura, is a plus
  • Demonstrated interest in science, biodiversity, and thriving human and natural communities preferred

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence.  Ability to speak effectively before groups or individuals. Bilingual (spoken and/or written) in Spanish, Cantonese, Mandarin, or other non-English language preferred but not necessary.

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand, sit, walk, reach with hands and arms, and talk or hear. Must be able to lift 25 lbs. Must be able to perform repetitive motions 80% of the time.

Please submit your cover letter and resume online at our Career site. Note that the recruitment timeline for positions vary and depend on many factors, so it is impossible to accurately predict when a position will close. We appreciate your patience during this process. No phone calls please.

In observance of the latest guidelines from local and state public health authorities, the Academy is temporarily closed to the public. While this position would normally be expected to work in the Academy offices with the rest of the Development Division, under current operations the position is expected to be primarily remote for the time being.

The California Academy of Sciences will give full consideration for employment to all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance (SF Police Code, Article 49).

The California Academy of Sciences is an Equal Opportunity Employer and is committed to ensure that all employees and applicants receive equal consideration and treatment, regardless of race, color, creed, gender (including gender identity or gender expression), religion, marital or domestic partner status, age, place of birth, national origin or ancestry, physical, mental or medical disability, height or weight, sex, sexual orientation, citizenship, military service status, veteran status, or any other characteristic protected by state or federal law or local ordinance.


Digital Content Development, Fundraising, Market Research, Marketing Communications, Project Management, Strategic Planning, Statistical Research