We are seeking a versatile content marketer with experience in the outdoor/outdoor lifestyle industry. The Outdoor Content Manager will be primarily responsible for managing the organic social media and public relations/earned media efforts for a number of outdoor brands.
Outdoor industry experience may include working with brands in the fishing, hunting, boating, hiking, camping, golfing, gardening, outdoor cooking, watersports or apparel space and candidate should have a passion for the outdoor lifestyle and a deep understanding of the outdoor lifestyle audience. Must have a proven track record of developing content that resonates with this group and the ability to directly engage with them in a meaningful way.
Social Media experience should include managing the content creation for one or more brands in the outdoor space, including content calendar development, scheduling, posting, monitoring, responding, and reporting. Candidate should have a track record of increasing engagement across multiple social media platforms and driving steady growth.
Public Relations experience should include the ability to develop strong PR plans, build media relationships, develop custom media lists and targets, strong writing skills including writing press releases, media alerts, and pitches. Candidate should be well organized and be able to demonstrate strong communication skills.