Michigan State University
East Lansing, MI, USA
Strategic Storyteller / Communications Manager II
Job no: 911581 Work type: Support Staff Personnel Sub Area: AP- Professionals Pay Grade: 14 Major Administrative Unit / College: University Communications Department: Mktg, Public Rel, And Digital Strategy 10063701 Salary: Salary Commensurate with Experience Location: East Lansing Categories: PR/Media/Graphics/Comm/Fund Raising, Administrative Professionals- AP, Full Time (90-100%), Union, Remote-Friendly
Working/Functional Title Strategic Storyteller
Position Summary As a strategic storyteller, you'll collaborate with other creative team members and channel strategists in University Communications to develop content that builds MSU’s brand by communicating its mission, values and key priorities to external and internal audiences. You will play a crucial role in shaping people’s perceptions of MSU and contribute to advancing a compelling narrative that promotes the university’s strengths, achievements and contributions to the world. Within strategy frameworks, you will seek and develop ideas for short- and long-form content. You may contribute to content development ranging from written to visual to audio of various types (i.e., feature stories, articles, social posts, marketing materials and video/photo/audio storytelling) focusing primarily on owned, social and paid channels. You will develop and write stories that resonate with our audiences and help adapt these for multichannel content marketing. You will coordinate with PR colleagues on content ideas with earned media potential. You’ll regularly access and review data and analytics to understand audience preferences and content performance and incorporate insights and learnings to help shape future tactics, working with colleagues to help improve content performance and deepen audience connection.
Duties and Responsibilities
Content Development/Writing/Editing - 40%
• Generates stories/content pieces on a regular basis that advance strategic goals and drive performance, covering stories around academic and research excellence with high relevance to priority audiences including peers, policymakers, Michigan and national public, alumni, prospective and current students and employees
• Tailors content to audiences, channels and platforms as we move toward audience segmentation and personalization informed by data, adapting stories for different audiences and channels
• Translates complex topics into audience-friendly, engaging stories and general content while also ensuring all information is represented accurately
• Writes about MSU’s research, innovation, discoveries and trend stories, as well as in-depth stories of cross-college collaborations and multiunit initiatives that advance strategic priorities, specifically:
• Produces stories/content on a regular basis for publication/distribution
• Follows good SEO practices in writing to help grow audience and enhance performance of content
• Identifies and interviews students, faculty, staff, alumni and other sources for stories
• Recommends and helps coordinate visual/multimedia elements to accompany articles. May include capturing content using smartphone technology; working with story subjects to identify visuals; and collaborating with editors, visual storytellers and designers to take content from concept to final execution
• Coordinates story creation, including strategic briefs, writing and collaboration with designers, photographers and editors while meeting deadlines
• Works with subjects of stories and other stakeholders to ensure content is approved prior to publication/distribution
• Occasionally writes copy for marketing materials such as advertising, collateral or email copy
• Contributes to upkeep of detailed editorial calendar to organize story flow and ensure the ability to leverage relevance and trends
• Ensures expert quality control and adherence to AP style
Collaboration and Leadership - 30%
• Works collaboratively and flexibly with other colleagues in University Communications and in units across campus, facilitating joint content efforts, collaborative storytelling, coordinated messaging and cohesive brand experience
• Collaborates with strategic content team to develop institutional-level, multichannel strategies to drive content reach, consumption and engagement in multiple channels
• Works with strategic content team on selection, planning, creation and production of stories gathered through campus sources that position MSU as a leading research university through fresh and engaging content
• Coordinates with PR colleagues on content ideas with earned media potential
• Works on multiple projects at one time, ensuring seamless execution and quality control
Strategic Content Planning - 20%
• Exercises sharp editorial judgment to identify and ideate brand-aligned content/story ideas that help shape audience perceptions and drive University Communications’ strategies focused on brand, content, channels and audiences
• Develops relationships with a wide network of faculty and staff, including communications colleagues across MSU, to serve as sources for story ideas
• Keeps a pulse on content trends, attends conferences to stay current on industry best practices and provides recommendations on how to apply learnings to MSU’s content strategy to ensure relevant and breakthrough communications
Data and Analytics - 10%
• Regularly accesses and reviews data and analytics to understand how content performs; incorporates insights and learnings to help shape future tactics and content
• Works with members of the content and analytics teams to help improve content performance among audiences
Unit Specific Education/Experience/Skills
• Knowledge equivalent to that which normally would be acquired by completing a bachelor’s degree program in journalism, marketing, advertising, public relations, English or related field that prepared individual to communicate effectively with diverse audiences
• Three to five years of related and progressively more responsible or expansive work experience in a professional writing field and the ability to comprehend research and academic writing and “translate” it effectively for different audiences, including the general public, depending on the distribution channel
• Keen editorial judgement and proven track record of identifying and producing stories with demonstrated (through audience metrics) appeal to target audience
• Experience translating, with the highest regard for accuracy, complex topics and research into accessible, concise, creative and relevant content for a public audience
• Experience developing engaging content for social media channels
• Excellent writing, interview, research and editing skills, with proficient knowledge of Associated Press style
• Or an equivalent combination of education and experience
Desired Qualifications
• Bachelor’s degree in journalism, marketing, advertising, public relations, English or related field
• Seven to 10 years of related and progressively more responsible or expansive work experience in public relations, journalism or content marketing
• Experience developing cross-channel content
• Proven ability to develop quality content that grabs attention, stimulates discussion and is relevant and emotionally engaging
• A proven “team player” mentality ready for a fast-paced marketing communications environment; flexible, collaborative, positive
• A solid understanding of how brand storytelling interacts with the larger integrated marketing and communications network (earned, paid, owned, and shared)
• Experience with visual storytelling through use of photo, video, animations, infographics, etc.
• Experience working in a fast-paced, deadline-driven environment
• Excellent verbal and presentation skills; can deliver content in a compelling, confident, professional and poised manner
• Strong verbal communication skills
• Strong leadership and accountability; can work under minimal supervision; highly productive and can manage multiple projects simultaneously
• Proficiency in word processing software, Microsoft Office
• Experience with and demonstrated ability to learn new content management systems, content management platforms
Equal Employment Opportunity Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required Application Materials Cover Letter
Writing Sample
Three References
Work Hours STANDARD 8-5
Website www.comms.msu.edu
Remote Work Statement MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.
Bidding eligibility ends on 11/21/2023 at 11:55 PM Advertised: Nov 15, 2023 Eastern Standard Time Applications close: Nov 28, 2023 11:55 Eastern Standard Time
To apply, visit https://apptrkr.com/4801422
Full Time
Strategic Storyteller / Communications Manager II
Job no: 911581 Work type: Support Staff Personnel Sub Area: AP- Professionals Pay Grade: 14 Major Administrative Unit / College: University Communications Department: Mktg, Public Rel, And Digital Strategy 10063701 Salary: Salary Commensurate with Experience Location: East Lansing Categories: PR/Media/Graphics/Comm/Fund Raising, Administrative Professionals- AP, Full Time (90-100%), Union, Remote-Friendly
Working/Functional Title Strategic Storyteller
Position Summary As a strategic storyteller, you'll collaborate with other creative team members and channel strategists in University Communications to develop content that builds MSU’s brand by communicating its mission, values and key priorities to external and internal audiences. You will play a crucial role in shaping people’s perceptions of MSU and contribute to advancing a compelling narrative that promotes the university’s strengths, achievements and contributions to the world. Within strategy frameworks, you will seek and develop ideas for short- and long-form content. You may contribute to content development ranging from written to visual to audio of various types (i.e., feature stories, articles, social posts, marketing materials and video/photo/audio storytelling) focusing primarily on owned, social and paid channels. You will develop and write stories that resonate with our audiences and help adapt these for multichannel content marketing. You will coordinate with PR colleagues on content ideas with earned media potential. You’ll regularly access and review data and analytics to understand audience preferences and content performance and incorporate insights and learnings to help shape future tactics, working with colleagues to help improve content performance and deepen audience connection.
Duties and Responsibilities
Content Development/Writing/Editing - 40%
• Generates stories/content pieces on a regular basis that advance strategic goals and drive performance, covering stories around academic and research excellence with high relevance to priority audiences including peers, policymakers, Michigan and national public, alumni, prospective and current students and employees
• Tailors content to audiences, channels and platforms as we move toward audience segmentation and personalization informed by data, adapting stories for different audiences and channels
• Translates complex topics into audience-friendly, engaging stories and general content while also ensuring all information is represented accurately
• Writes about MSU’s research, innovation, discoveries and trend stories, as well as in-depth stories of cross-college collaborations and multiunit initiatives that advance strategic priorities, specifically:
• Produces stories/content on a regular basis for publication/distribution
• Follows good SEO practices in writing to help grow audience and enhance performance of content
• Identifies and interviews students, faculty, staff, alumni and other sources for stories
• Recommends and helps coordinate visual/multimedia elements to accompany articles. May include capturing content using smartphone technology; working with story subjects to identify visuals; and collaborating with editors, visual storytellers and designers to take content from concept to final execution
• Coordinates story creation, including strategic briefs, writing and collaboration with designers, photographers and editors while meeting deadlines
• Works with subjects of stories and other stakeholders to ensure content is approved prior to publication/distribution
• Occasionally writes copy for marketing materials such as advertising, collateral or email copy
• Contributes to upkeep of detailed editorial calendar to organize story flow and ensure the ability to leverage relevance and trends
• Ensures expert quality control and adherence to AP style
Collaboration and Leadership - 30%
• Works collaboratively and flexibly with other colleagues in University Communications and in units across campus, facilitating joint content efforts, collaborative storytelling, coordinated messaging and cohesive brand experience
• Collaborates with strategic content team to develop institutional-level, multichannel strategies to drive content reach, consumption and engagement in multiple channels
• Works with strategic content team on selection, planning, creation and production of stories gathered through campus sources that position MSU as a leading research university through fresh and engaging content
• Coordinates with PR colleagues on content ideas with earned media potential
• Works on multiple projects at one time, ensuring seamless execution and quality control
Strategic Content Planning - 20%
• Exercises sharp editorial judgment to identify and ideate brand-aligned content/story ideas that help shape audience perceptions and drive University Communications’ strategies focused on brand, content, channels and audiences
• Develops relationships with a wide network of faculty and staff, including communications colleagues across MSU, to serve as sources for story ideas
• Keeps a pulse on content trends, attends conferences to stay current on industry best practices and provides recommendations on how to apply learnings to MSU’s content strategy to ensure relevant and breakthrough communications
Data and Analytics - 10%
• Regularly accesses and reviews data and analytics to understand how content performs; incorporates insights and learnings to help shape future tactics and content
• Works with members of the content and analytics teams to help improve content performance among audiences
Unit Specific Education/Experience/Skills
• Knowledge equivalent to that which normally would be acquired by completing a bachelor’s degree program in journalism, marketing, advertising, public relations, English or related field that prepared individual to communicate effectively with diverse audiences
• Three to five years of related and progressively more responsible or expansive work experience in a professional writing field and the ability to comprehend research and academic writing and “translate” it effectively for different audiences, including the general public, depending on the distribution channel
• Keen editorial judgement and proven track record of identifying and producing stories with demonstrated (through audience metrics) appeal to target audience
• Experience translating, with the highest regard for accuracy, complex topics and research into accessible, concise, creative and relevant content for a public audience
• Experience developing engaging content for social media channels
• Excellent writing, interview, research and editing skills, with proficient knowledge of Associated Press style
• Or an equivalent combination of education and experience
Desired Qualifications
• Bachelor’s degree in journalism, marketing, advertising, public relations, English or related field
• Seven to 10 years of related and progressively more responsible or expansive work experience in public relations, journalism or content marketing
• Experience developing cross-channel content
• Proven ability to develop quality content that grabs attention, stimulates discussion and is relevant and emotionally engaging
• A proven “team player” mentality ready for a fast-paced marketing communications environment; flexible, collaborative, positive
• A solid understanding of how brand storytelling interacts with the larger integrated marketing and communications network (earned, paid, owned, and shared)
• Experience with visual storytelling through use of photo, video, animations, infographics, etc.
• Experience working in a fast-paced, deadline-driven environment
• Excellent verbal and presentation skills; can deliver content in a compelling, confident, professional and poised manner
• Strong verbal communication skills
• Strong leadership and accountability; can work under minimal supervision; highly productive and can manage multiple projects simultaneously
• Proficiency in word processing software, Microsoft Office
• Experience with and demonstrated ability to learn new content management systems, content management platforms
Equal Employment Opportunity Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required Application Materials Cover Letter
Writing Sample
Three References
Work Hours STANDARD 8-5
Website www.comms.msu.edu
Remote Work Statement MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.
Bidding eligibility ends on 11/21/2023 at 11:55 PM Advertised: Nov 15, 2023 Eastern Standard Time Applications close: Nov 28, 2023 11:55 Eastern Standard Time
To apply, visit https://apptrkr.com/4801422
University of Kansas
Lawrence, KS, USA
Director of Partner Services & Digital Engagement Marketing
Position Overview
KU Marketing serves the University of Kansas and its many stakeholders by engaging external people for mutual benefit. We support many service lines across the university including student recruitment, branding, conferences & events, professional development programming, student services, and many more. This role leads several key pieces of these exciting marketing opportunities and the resulting benefits to students, employees, Kansans and the members of our local and regional community.
KU’s director of partner services & digital engagement delivers in three key areas.
First, the role leads the team that is the primary interface between KU Marketing and its internal University of Kansas partners, including strategy development, planning, regular communications in support of the delivery of marketing services, and results tracking and reporting. KU Marketing is not a vendor or supplier to other KU units, but rather a strategic partner working toward shared goals. KU’s director of partner services & digital engagement and the strategists reporting to the role engage in strategy development and regular communications with partners. Those communications include proactive notifications and issue avoidance, work reviews and approvals, status updates, change requests, financial and labor budget statuses, and KPI and results reporting.
Second, the role oversees the execution of digital tactics in support of Marketing’s plans and partner goals. Vital to the success of partner relationships and strategy are execution, tracking, analysis and reporting. For that reason and others, the digital experience team reports to this role as do the analysts within KU Marketing. The digital marketing functions that report to this role include digital advertising, KU Marketing’s portion of CRM utilization and marketing automation, email production, website design and development, and search engine optimization.
Third, the director of partner services & digital engagement collaborates with other teams and functions within Marketing and occasionally external vendors for brand alignment, creative services, project and resource management, and more to deliver upon strategies and plans. The director is a senior leader within KU Marketing, working on broad strategies and advising the chief marketing officer on varied topics.
KU Marketing is the central marketing unit at the university. It directly acts on KU’s strategic plan and institutional branding while also serving diverse internal partners. Key partners, and therefore work, include recruitment marketing for credit-bearing (e.g., degrees) and non-credit programs (e.g., professional development) delivered in several locations and modalities, conference and event services, on-campus events, student and campus services, economic development, KU affiliates, and others. KU Marketing offers a full complement of marketing services including copywriting, editing, design, video, photo and digital. Tactics delivered include digital and print advertising, direct mail, social media, email, webpages, CRM support and marketing automation, printed materials, research, press releases, and others.
The director of partner services & digital engagement reports to KU’s chief marketing officer.
Job Description
Internal Communications 40%
• Oversee and personally engage in the relationships between KU Marketing and its internal partners. This includes creating as needed and implementing methods for strategy development, regular communication, performance reporting, and optimizing partner success and satisfaction. • Serve as oversight on the success and health of each relationship, including celebrating wins, reporting the status of relationships to the chief marketing officer, and resolving issues and escalations.
Oversee digital tactics Execution 30%
• Ensure that digital marketing strategies and tactics are executed in line with established strategies and plans, as well as high levels of quality and partner satisfaction. • Team members reporting to the director will perform the hands-on work of digital marketing.
Strategy development 10% • In the service of our partners and for those matters driven by Marketing, develop relevant, practical, actionable and high-potential strategies. • Work with other members of Marketing to generate and vet ideas, align work, and create project plans. Some strategy may be developed by team members and reviewed by the director.
Leadership and management 10% • Lead the several team members who report to the role and manage their productivity, engagement and employment at KU. • Support team members’ needs including but not limited to performance, hiring and departures, professional development, equipment, and more. • Fill in for team members during absences, as possible. Oversee budgets for specific partners, campaigns, and initiatives. • Serve as a senior member of KU Marketing leadership by supporting, advising and acting on top priorities and issues.
Tracking, analyzing and reporting 5% • Relying on the role’s team members for execution, the director will ensure Marketing is tracking marketing activities, analyzing the leading indicators and final results to identify success and opportunities for optimization, and reporting progress and outcomes to leadership and partners.
Other relevant duties as assigned 5%
Position Requirements
The position is hybrid in which incumbent works on-site and remote based on a set schedule. Incumbent will work at the KU Lawrence campus and at least 16 hours at the KU Edwards Campus and may work from an approved productive location at other times. Travel between Lawrence and Overland Park, KS (KU Edwards).
Required Qualifications
• Bachelor’s Degree in marketing, communications, business, public relations, or related discipline and seven (7) years of professional experience OR a Master's Degree in marketing, communications, business, public relations, or related field and five (5) years of professional experience in the field. • Seven (7) years of account management experience. • Five (5) years of supervisory experience. • Experience developing, communicating and implementing strategic marketing plans for complex, large campaigns and/or clients, as evidenced by application materials. • Experience developing and executing digital marketing strategies and tactics including at least five (5) of the following focus areas: digital advertising, website development, search engine optimization, CRM/marketing automation configuration and utilization, content marketing, marketing (mass) emails, and/or database marketing. • Experience tracking, analyzing and reporting the performance and outcomes of marketing strategies and tactics
Preferred Qualifications
• Master’s degree in marketing, communications, business, public relations or closely-related discipline • Five (5) or more years of professional experience in higher education. • Ten (10) or more years of full-time, professional experience in marketing communications • Ten (10) or more years of full-time, professional experience in account management • Experience employing contemporary best practices for successful account management. • Experience regularly using the Slate CRM and/or Hubspot CRM as a marketer or administrator. • Experience working on marketing or communications on a team of more than 20 professionals and for an organization of more than 1,000 employees • Google Ads certification. • Search engine optimization experience and/or certification. • Experience preparing and delivering written and verbal presentations to diverse audiences including senior leaders. • Familiarity with operational finances such as budget management and ROI analysis. • Familiarity with University of Kansas operations, policies and procedures.
Contact Information to Applicants
Chris Gregory, cgregory@ku.edu
Additional Candidate Instruction
A complete application includes: • Cover letter addressing how you meet the required and preferred qualifications. Resume. • Contact information for three professional references (including at least one previous or current supervisor). • Completion of the online application. • Application review begins Thursday, June 8, 2023 and continues until a pool of qualified applicants is identified.
Advertised Salary Range $105,000 to $115,000, final determination commensurate with experience Application Review Begins: 08-Jun-2023 Anticipated Start Date: 17-Jul-2023 Primary Campus:University of Kansas Lawrence Campus FTE: 1.0 Reg/Temp: Regular FLSA Status: Executive Employee Class: U-Unclassified Professional Staff Work Schedule: Monday-Friday, 8 am - 5 pm with travel between KU Lawrence and Edwards Campus in Overland Park, KS. Job Family: Administrative/Management-KUL Work Location Assignment: Hybrid
If interested, please apply: https://apptrkr.com/4186745
Disclaimer
The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university's programs and activities. Retaliation is also prohibited by university policy. The following persons have been designated to handle inquiries regarding the nondiscrimination policies and are the Title IX coordinators for their respective campuses: Director of the Office of Civil Rights & Title IX, civilrights@ku.edu, Room 1082, Dole Human Development Center, 1000 Sunnyside Avenue, Lawrence, KS 66045, 785-864-6414, 711 TTY (for the Lawrence, Edwards, Parsons, Yoder, and Topeka campuses); Director, Equal Opportunity Office, Mail Stop 7004, 4330 Shawnee Mission Parkway, Fairway, KS 66205, 913-588-8011, 711 TTY (for the Wichita, Salina, and Kansas City, Kansas medical center campuses).
Full Time
Director of Partner Services & Digital Engagement Marketing
Position Overview
KU Marketing serves the University of Kansas and its many stakeholders by engaging external people for mutual benefit. We support many service lines across the university including student recruitment, branding, conferences & events, professional development programming, student services, and many more. This role leads several key pieces of these exciting marketing opportunities and the resulting benefits to students, employees, Kansans and the members of our local and regional community.
KU’s director of partner services & digital engagement delivers in three key areas.
First, the role leads the team that is the primary interface between KU Marketing and its internal University of Kansas partners, including strategy development, planning, regular communications in support of the delivery of marketing services, and results tracking and reporting. KU Marketing is not a vendor or supplier to other KU units, but rather a strategic partner working toward shared goals. KU’s director of partner services & digital engagement and the strategists reporting to the role engage in strategy development and regular communications with partners. Those communications include proactive notifications and issue avoidance, work reviews and approvals, status updates, change requests, financial and labor budget statuses, and KPI and results reporting.
Second, the role oversees the execution of digital tactics in support of Marketing’s plans and partner goals. Vital to the success of partner relationships and strategy are execution, tracking, analysis and reporting. For that reason and others, the digital experience team reports to this role as do the analysts within KU Marketing. The digital marketing functions that report to this role include digital advertising, KU Marketing’s portion of CRM utilization and marketing automation, email production, website design and development, and search engine optimization.
Third, the director of partner services & digital engagement collaborates with other teams and functions within Marketing and occasionally external vendors for brand alignment, creative services, project and resource management, and more to deliver upon strategies and plans. The director is a senior leader within KU Marketing, working on broad strategies and advising the chief marketing officer on varied topics.
KU Marketing is the central marketing unit at the university. It directly acts on KU’s strategic plan and institutional branding while also serving diverse internal partners. Key partners, and therefore work, include recruitment marketing for credit-bearing (e.g., degrees) and non-credit programs (e.g., professional development) delivered in several locations and modalities, conference and event services, on-campus events, student and campus services, economic development, KU affiliates, and others. KU Marketing offers a full complement of marketing services including copywriting, editing, design, video, photo and digital. Tactics delivered include digital and print advertising, direct mail, social media, email, webpages, CRM support and marketing automation, printed materials, research, press releases, and others.
The director of partner services & digital engagement reports to KU’s chief marketing officer.
Job Description
Internal Communications 40%
• Oversee and personally engage in the relationships between KU Marketing and its internal partners. This includes creating as needed and implementing methods for strategy development, regular communication, performance reporting, and optimizing partner success and satisfaction. • Serve as oversight on the success and health of each relationship, including celebrating wins, reporting the status of relationships to the chief marketing officer, and resolving issues and escalations.
Oversee digital tactics Execution 30%
• Ensure that digital marketing strategies and tactics are executed in line with established strategies and plans, as well as high levels of quality and partner satisfaction. • Team members reporting to the director will perform the hands-on work of digital marketing.
Strategy development 10% • In the service of our partners and for those matters driven by Marketing, develop relevant, practical, actionable and high-potential strategies. • Work with other members of Marketing to generate and vet ideas, align work, and create project plans. Some strategy may be developed by team members and reviewed by the director.
Leadership and management 10% • Lead the several team members who report to the role and manage their productivity, engagement and employment at KU. • Support team members’ needs including but not limited to performance, hiring and departures, professional development, equipment, and more. • Fill in for team members during absences, as possible. Oversee budgets for specific partners, campaigns, and initiatives. • Serve as a senior member of KU Marketing leadership by supporting, advising and acting on top priorities and issues.
Tracking, analyzing and reporting 5% • Relying on the role’s team members for execution, the director will ensure Marketing is tracking marketing activities, analyzing the leading indicators and final results to identify success and opportunities for optimization, and reporting progress and outcomes to leadership and partners.
Other relevant duties as assigned 5%
Position Requirements
The position is hybrid in which incumbent works on-site and remote based on a set schedule. Incumbent will work at the KU Lawrence campus and at least 16 hours at the KU Edwards Campus and may work from an approved productive location at other times. Travel between Lawrence and Overland Park, KS (KU Edwards).
Required Qualifications
• Bachelor’s Degree in marketing, communications, business, public relations, or related discipline and seven (7) years of professional experience OR a Master's Degree in marketing, communications, business, public relations, or related field and five (5) years of professional experience in the field. • Seven (7) years of account management experience. • Five (5) years of supervisory experience. • Experience developing, communicating and implementing strategic marketing plans for complex, large campaigns and/or clients, as evidenced by application materials. • Experience developing and executing digital marketing strategies and tactics including at least five (5) of the following focus areas: digital advertising, website development, search engine optimization, CRM/marketing automation configuration and utilization, content marketing, marketing (mass) emails, and/or database marketing. • Experience tracking, analyzing and reporting the performance and outcomes of marketing strategies and tactics
Preferred Qualifications
• Master’s degree in marketing, communications, business, public relations or closely-related discipline • Five (5) or more years of professional experience in higher education. • Ten (10) or more years of full-time, professional experience in marketing communications • Ten (10) or more years of full-time, professional experience in account management • Experience employing contemporary best practices for successful account management. • Experience regularly using the Slate CRM and/or Hubspot CRM as a marketer or administrator. • Experience working on marketing or communications on a team of more than 20 professionals and for an organization of more than 1,000 employees • Google Ads certification. • Search engine optimization experience and/or certification. • Experience preparing and delivering written and verbal presentations to diverse audiences including senior leaders. • Familiarity with operational finances such as budget management and ROI analysis. • Familiarity with University of Kansas operations, policies and procedures.
Contact Information to Applicants
Chris Gregory, cgregory@ku.edu
Additional Candidate Instruction
A complete application includes: • Cover letter addressing how you meet the required and preferred qualifications. Resume. • Contact information for three professional references (including at least one previous or current supervisor). • Completion of the online application. • Application review begins Thursday, June 8, 2023 and continues until a pool of qualified applicants is identified.
Advertised Salary Range $105,000 to $115,000, final determination commensurate with experience Application Review Begins: 08-Jun-2023 Anticipated Start Date: 17-Jul-2023 Primary Campus:University of Kansas Lawrence Campus FTE: 1.0 Reg/Temp: Regular FLSA Status: Executive Employee Class: U-Unclassified Professional Staff Work Schedule: Monday-Friday, 8 am - 5 pm with travel between KU Lawrence and Edwards Campus in Overland Park, KS. Job Family: Administrative/Management-KUL Work Location Assignment: Hybrid
If interested, please apply: https://apptrkr.com/4186745
Disclaimer
The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university's programs and activities. Retaliation is also prohibited by university policy. The following persons have been designated to handle inquiries regarding the nondiscrimination policies and are the Title IX coordinators for their respective campuses: Director of the Office of Civil Rights & Title IX, civilrights@ku.edu, Room 1082, Dole Human Development Center, 1000 Sunnyside Avenue, Lawrence, KS 66045, 785-864-6414, 711 TTY (for the Lawrence, Edwards, Parsons, Yoder, and Topeka campuses); Director, Equal Opportunity Office, Mail Stop 7004, 4330 Shawnee Mission Parkway, Fairway, KS 66205, 913-588-8011, 711 TTY (for the Wichita, Salina, and Kansas City, Kansas medical center campuses).