Civilian Agency
San Diego, CA, USA
Job Overview Responsible for creating and driving strategic communications and public relations strategies that yield top results for clients. The Director of Communications and Public Relations leads their team and works collaboratively with departments across the agency to develop messaging frameworks and high-quality communications, earned media, and outreach plans. They also lead the Communications and Public Relations department to promote personal and professional growth and satisfaction among the team.
Who You Are You are a seasoned comms and PR professional with 15+ years of experience across multiple clients and industries. You are a trusted leader, a quick and strategic thinker, and a strong writer who thrives in an agency environment and knows how to deftly bring ideas to life. You are energized by wearing multiple hats and serving in multiple roles. You have a demonstrated track record of developing effective and innovative approaches to crafting compelling messages, generating earned media, and shaping public opinion. You know how to effectively lead a team, including developing talent, mentoring, providing backup support, and managing staffing and workloads.
Who We Are: Marketers For Good We are proud to be recognized as one of Ad Age’s Best Places to Work 2024. Civilian is not your typical marketing communications agency. For starters, we are a Certified B Corporation, which means we are part of a global network of companies using business as a force for good. We take on clients and projects that align with our mission to improve lives, strengthen communities, and better the world. Our work includes supporting mental health and wellness, preventing youth suicide, and reducing the impact of adverse childhood experiences. It also includes advancing environmental sustainability, promoting the value of education, and driving economic development. We call it “marketing for good.” From our headquarters in San Diego to our offices in Sacramento and Washington DC, we are dedicated to tackling challenging issues and creating positive change in the world.
We are a dedicated group of innovators and problem solvers who come to work every day grateful for the opportunity to make a difference. We support our employees’ professional and personal development with a rich set of benefits, humane working hours, and a culture that rewards embracing challenges and having a great time doing it. The success of our approach shows in our average employee tenure of nearly five years (vs. the industry average of 2.5) and in the number of Civilians that return. We offer a truly unique balance of professionalism and heart—and an office full of free snacks, a dog or two, and the occasional afternoon happy hour.
Responsibilities:
Client Services (60%)
Oversee the development and implementation of high-quality integrated communications, earned and shared media, and outreach plans with effective short- and long-term strategies to support clients’ objectives and increase campaign visibility. Ensure that all activities complement and support the services being provided by other agency departments.
Develop strategic communications plans, messaging frameworks, and content that educate, engage, and inspire the intended audiences to take the desired action. Facilitate engagement with and input from clients and stakeholders to align on campaign messaging, and ensure messaging is consistently applied across all communications activities.
Lead and/or oversee the strategy and execution of earned media for clients , including conducting media outreach and generating earned media; planning media tours, press conferences, and/or launch events; providing media training and interview/presentation coaching, and providing talking points and other materials as needed.
Identify and cultivate partnership opportunities with key community-based organizations and like-minded brands to advance client and agency goals.
Collaborate on the development of influencer marketing programs that tie in with and maximize the impact of client campaigns.
Measure, analyze, and report on the effectiveness of communication initiatives . This includes assessing the value of earned and shared media advertising, conducting sentiment analysis, and evaluating the impact of influencer campaigns.
Cultivate strong and productive relationships with clients, serving as a reliable advisor with strategic advice on various challenges, including political, regulatory, and organizational issues.
Stay up to date and push the agency forward with creative and innovative communications and public relations strategies and tactics .
Agency Marketing, Communications, and Business Development (20%)
Contribute to and support the agency’s external marketing initiatives to promote Civilian’s culture, services, and success stories, including writing feature articles/blog posts, submitting awards, and presenting at conferences.
Oversee Civilian’s communications and public relations approach for business development proposals, including contributing to campaign strategy, proposing earned, shared, and owned media approaches, drafting content for proposals and work plans, and providing timelines and budget estimates.
Help prepare for and participate in business development pitches .
Department Development, Management, and Support (20%)
Manage an effective and high-performing team. Delegate department assignments; outline expectations of and communicate effectively with team members; leverage the strengths of team members and provide coaching around areas for growth; navigate variances in workload and time requirements for both yourself and your team members.
Mentor and develop department team members using a collaborative approach based on clearly defined development goals and regular systems for feedback. Provide coaching to assist in each team members’ professional development. Conduct performance reviews, and make merit increase and/or and title change recommendations as appropriate.
Serve as an ambassador for both the agency and the department. Contribute to a positive, productive, and supportive working environment that lives into the agency’s Core Values. Communicate effectively and proactively with other department heads to address any performance issues and identify opportunities for improvement.
Supervise high-level subcontractor scopes of work, as needed.
Qualifications:
Minimum 15 years of experience in strategic communications and public relations within a marketing, advertising, and/or PR agency
Bachelor’s degree required; MBA or equivalent business experience preferred
Expert knowledge of and experience developing strategic communications plans and messaging frameworks, ideating and executing high-impact earned media programs, and communicating and building trust with both internal and external stakeholders
Knowledge of the California media market required
Experience with the nuances of public sector, government, or CA local, regional, and state politics preferred
Exceptional written, verbal, and presentation skills
Exceptional interpersonal, leadership, supervisory, and organizational skills
Proven ability to develop and implement communications and public relations plans that achieve specific, measurable results
Able to develop and tailor communications to effectively connect with diverse audiences; capable of adapting strategies and tactics to respond to client or audience feedback
Able to manage people and multiple projects with competing priorities
Sound judgment, self-confidence, and professionalism that equate with a Director-level position
Self-motivated, proactive, and entrepreneurial; demonstrated ability to work independently
Strong working knowledge of technology, digital, and social media
Agile problem-solver, ability to navigate complex situations and manage ambiguity; excellent attention to detail
Good listener who includes and engages others and inspires colleagues to their best performance
Volunteerism, environmental awareness, diversity and inclusion awareness, and a commitment to social justice are all highly preferred candidate traits
CIVILIAN’S CORE VALUES
Civilian expects every employee, regardless of role or responsibility, to uphold its core values. The agency’s core values—and the behaviors that support those core values—are as follows:
1. Seek First to Understand - Communicate with people directly. Listen to other people’s ideas and concerns with genuine curiosity and an open mind. Try to understand where people are coming from and give them the benefit of the doubt. Practice kindness and treat one another with respect.
2. Practice We Over Me - Think of the entire agency as your team. Collaborate with, contribute to, and elevate the people around you. Solve problems quickly and constructively and in all things work for the greater good.
3. Operate with Integrity - Be trustworthy and reliable. Demonstrate sound judgment. Take responsibility for your actions. Always do the right thing.
4. Rise to the Challenge - Greet challenges as opportunities. Work with determination and tenacity to find a way through obstacles (without compromising integrity, boundaries, or protocols). Bring the full breadth of your creativity and ingenuity to the challenge at hand.
5. Make Things Better - Every day, make something better for your team, your work, or the world. Embrace steady improvement. Demonstrate passion for the agency’s success and a commitment to producing great work and measurable results.
CIVILIAN’S COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING
Civilian is committed to an ongoing journey in becoming an actively anti-racist, inclusive organization where everyone can feel a sense of belonging and that their diverse experiences, voices, backgrounds, and contributions matter. Through an intentional focus on diversity, equity, inclusion, and belonging in our agency, we harness the unique contributions and lived experiences of our team to create innovative work in response to some of our society’s most pressing challenges.
How We Put This Commitment Into Practice At Civilian:
We continually aim to create a safe, welcoming, and open environment where all employees and partners feel like they belong, are valued, can bring their whole selves to work, and are key to our agency’s overall success.
We consistently assess how BIPOC, LGBTQIA+, and other diverse individuals can thrive in a predominantly white/white privileged industry and organization; and are continually working to create an equitable workplace where each unique employee brings value to the organization’s culture.
We hire and promote the most qualified individuals regardless of race, ethnicity, sexual orientation, gender identity, ability, age, parental status, national origin, religion, color, or creed. We only get better when diverse ideas, perspectives, and identities come together, and therefore actively seek out candidates with non-traditional backgrounds, education, experiences, and skills who bring new viewpoints to our agency.
We value the input of all staff in decision-making, policy development, and other day-to-day practices at our agency.
Location: This position is a hybrid role based in San Diego, California. Hybrid working options with in-office Wednesdays and biweekly Fridays for collaboration and team building.
Compensation & Benefits This is a full-time salaried position with a comprehensive benefits package.
Salary Range: $130,000 – $145,000 , depending on experience.
Tiered medical coverage, with 100% employer-paid after Year 5
100% employer-paid Medical Option (coming soon)
Company-paid Long Term Disability
Company-paid Life Insurance
Company-paid Accidental Death & Dismemberment (AD&D)
Company-paid Identify Theft Prevention and Legal Support
Dental & Vision
Additional Voluntary Benefit:
Short Term Disability
Additional Life Insurance
Hospital
Critical Illness
Accidental Death & Disability
Cancer insurance
Pet Insurance
Great Work-Life Balance
Generous Paid Time Off
Work-Anywhere-In-The-World for a month
Flexible Working Arrangements
Paid Parental Leave (coming soon)
Paid Volunteer Time Off
Annual Cost of Living Adjustment
401(k) Retirement with Employer Match
Company-paid Employee Assistance Program
Professional Development
Educational Assistance
On-site company-paid parking or stipend for San Diego office
On-site Fitness Center
Dog-friendly San Diego office space
Happy Hours and Company events
Monthly Cell Phone Reimbursements
Let’s Get to Know Each Other Are you the one? Are we the one? If this sounds like a fit, let’s talk more. Please email careers@civilian.com to tell us why we absolutely, positively need you on our team. Don’t forget to attach your resume. And check out https://civilian.com/careers/ and our Glassdoor reviews for more information on how talented, smart, and delightful we are.
Full Time
Job Overview Responsible for creating and driving strategic communications and public relations strategies that yield top results for clients. The Director of Communications and Public Relations leads their team and works collaboratively with departments across the agency to develop messaging frameworks and high-quality communications, earned media, and outreach plans. They also lead the Communications and Public Relations department to promote personal and professional growth and satisfaction among the team.
Who You Are You are a seasoned comms and PR professional with 15+ years of experience across multiple clients and industries. You are a trusted leader, a quick and strategic thinker, and a strong writer who thrives in an agency environment and knows how to deftly bring ideas to life. You are energized by wearing multiple hats and serving in multiple roles. You have a demonstrated track record of developing effective and innovative approaches to crafting compelling messages, generating earned media, and shaping public opinion. You know how to effectively lead a team, including developing talent, mentoring, providing backup support, and managing staffing and workloads.
Who We Are: Marketers For Good We are proud to be recognized as one of Ad Age’s Best Places to Work 2024. Civilian is not your typical marketing communications agency. For starters, we are a Certified B Corporation, which means we are part of a global network of companies using business as a force for good. We take on clients and projects that align with our mission to improve lives, strengthen communities, and better the world. Our work includes supporting mental health and wellness, preventing youth suicide, and reducing the impact of adverse childhood experiences. It also includes advancing environmental sustainability, promoting the value of education, and driving economic development. We call it “marketing for good.” From our headquarters in San Diego to our offices in Sacramento and Washington DC, we are dedicated to tackling challenging issues and creating positive change in the world.
We are a dedicated group of innovators and problem solvers who come to work every day grateful for the opportunity to make a difference. We support our employees’ professional and personal development with a rich set of benefits, humane working hours, and a culture that rewards embracing challenges and having a great time doing it. The success of our approach shows in our average employee tenure of nearly five years (vs. the industry average of 2.5) and in the number of Civilians that return. We offer a truly unique balance of professionalism and heart—and an office full of free snacks, a dog or two, and the occasional afternoon happy hour.
Responsibilities:
Client Services (60%)
Oversee the development and implementation of high-quality integrated communications, earned and shared media, and outreach plans with effective short- and long-term strategies to support clients’ objectives and increase campaign visibility. Ensure that all activities complement and support the services being provided by other agency departments.
Develop strategic communications plans, messaging frameworks, and content that educate, engage, and inspire the intended audiences to take the desired action. Facilitate engagement with and input from clients and stakeholders to align on campaign messaging, and ensure messaging is consistently applied across all communications activities.
Lead and/or oversee the strategy and execution of earned media for clients , including conducting media outreach and generating earned media; planning media tours, press conferences, and/or launch events; providing media training and interview/presentation coaching, and providing talking points and other materials as needed.
Identify and cultivate partnership opportunities with key community-based organizations and like-minded brands to advance client and agency goals.
Collaborate on the development of influencer marketing programs that tie in with and maximize the impact of client campaigns.
Measure, analyze, and report on the effectiveness of communication initiatives . This includes assessing the value of earned and shared media advertising, conducting sentiment analysis, and evaluating the impact of influencer campaigns.
Cultivate strong and productive relationships with clients, serving as a reliable advisor with strategic advice on various challenges, including political, regulatory, and organizational issues.
Stay up to date and push the agency forward with creative and innovative communications and public relations strategies and tactics .
Agency Marketing, Communications, and Business Development (20%)
Contribute to and support the agency’s external marketing initiatives to promote Civilian’s culture, services, and success stories, including writing feature articles/blog posts, submitting awards, and presenting at conferences.
Oversee Civilian’s communications and public relations approach for business development proposals, including contributing to campaign strategy, proposing earned, shared, and owned media approaches, drafting content for proposals and work plans, and providing timelines and budget estimates.
Help prepare for and participate in business development pitches .
Department Development, Management, and Support (20%)
Manage an effective and high-performing team. Delegate department assignments; outline expectations of and communicate effectively with team members; leverage the strengths of team members and provide coaching around areas for growth; navigate variances in workload and time requirements for both yourself and your team members.
Mentor and develop department team members using a collaborative approach based on clearly defined development goals and regular systems for feedback. Provide coaching to assist in each team members’ professional development. Conduct performance reviews, and make merit increase and/or and title change recommendations as appropriate.
Serve as an ambassador for both the agency and the department. Contribute to a positive, productive, and supportive working environment that lives into the agency’s Core Values. Communicate effectively and proactively with other department heads to address any performance issues and identify opportunities for improvement.
Supervise high-level subcontractor scopes of work, as needed.
Qualifications:
Minimum 15 years of experience in strategic communications and public relations within a marketing, advertising, and/or PR agency
Bachelor’s degree required; MBA or equivalent business experience preferred
Expert knowledge of and experience developing strategic communications plans and messaging frameworks, ideating and executing high-impact earned media programs, and communicating and building trust with both internal and external stakeholders
Knowledge of the California media market required
Experience with the nuances of public sector, government, or CA local, regional, and state politics preferred
Exceptional written, verbal, and presentation skills
Exceptional interpersonal, leadership, supervisory, and organizational skills
Proven ability to develop and implement communications and public relations plans that achieve specific, measurable results
Able to develop and tailor communications to effectively connect with diverse audiences; capable of adapting strategies and tactics to respond to client or audience feedback
Able to manage people and multiple projects with competing priorities
Sound judgment, self-confidence, and professionalism that equate with a Director-level position
Self-motivated, proactive, and entrepreneurial; demonstrated ability to work independently
Strong working knowledge of technology, digital, and social media
Agile problem-solver, ability to navigate complex situations and manage ambiguity; excellent attention to detail
Good listener who includes and engages others and inspires colleagues to their best performance
Volunteerism, environmental awareness, diversity and inclusion awareness, and a commitment to social justice are all highly preferred candidate traits
CIVILIAN’S CORE VALUES
Civilian expects every employee, regardless of role or responsibility, to uphold its core values. The agency’s core values—and the behaviors that support those core values—are as follows:
1. Seek First to Understand - Communicate with people directly. Listen to other people’s ideas and concerns with genuine curiosity and an open mind. Try to understand where people are coming from and give them the benefit of the doubt. Practice kindness and treat one another with respect.
2. Practice We Over Me - Think of the entire agency as your team. Collaborate with, contribute to, and elevate the people around you. Solve problems quickly and constructively and in all things work for the greater good.
3. Operate with Integrity - Be trustworthy and reliable. Demonstrate sound judgment. Take responsibility for your actions. Always do the right thing.
4. Rise to the Challenge - Greet challenges as opportunities. Work with determination and tenacity to find a way through obstacles (without compromising integrity, boundaries, or protocols). Bring the full breadth of your creativity and ingenuity to the challenge at hand.
5. Make Things Better - Every day, make something better for your team, your work, or the world. Embrace steady improvement. Demonstrate passion for the agency’s success and a commitment to producing great work and measurable results.
CIVILIAN’S COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING
Civilian is committed to an ongoing journey in becoming an actively anti-racist, inclusive organization where everyone can feel a sense of belonging and that their diverse experiences, voices, backgrounds, and contributions matter. Through an intentional focus on diversity, equity, inclusion, and belonging in our agency, we harness the unique contributions and lived experiences of our team to create innovative work in response to some of our society’s most pressing challenges.
How We Put This Commitment Into Practice At Civilian:
We continually aim to create a safe, welcoming, and open environment where all employees and partners feel like they belong, are valued, can bring their whole selves to work, and are key to our agency’s overall success.
We consistently assess how BIPOC, LGBTQIA+, and other diverse individuals can thrive in a predominantly white/white privileged industry and organization; and are continually working to create an equitable workplace where each unique employee brings value to the organization’s culture.
We hire and promote the most qualified individuals regardless of race, ethnicity, sexual orientation, gender identity, ability, age, parental status, national origin, religion, color, or creed. We only get better when diverse ideas, perspectives, and identities come together, and therefore actively seek out candidates with non-traditional backgrounds, education, experiences, and skills who bring new viewpoints to our agency.
We value the input of all staff in decision-making, policy development, and other day-to-day practices at our agency.
Location: This position is a hybrid role based in San Diego, California. Hybrid working options with in-office Wednesdays and biweekly Fridays for collaboration and team building.
Compensation & Benefits This is a full-time salaried position with a comprehensive benefits package.
Salary Range: $130,000 – $145,000 , depending on experience.
Tiered medical coverage, with 100% employer-paid after Year 5
100% employer-paid Medical Option (coming soon)
Company-paid Long Term Disability
Company-paid Life Insurance
Company-paid Accidental Death & Dismemberment (AD&D)
Company-paid Identify Theft Prevention and Legal Support
Dental & Vision
Additional Voluntary Benefit:
Short Term Disability
Additional Life Insurance
Hospital
Critical Illness
Accidental Death & Disability
Cancer insurance
Pet Insurance
Great Work-Life Balance
Generous Paid Time Off
Work-Anywhere-In-The-World for a month
Flexible Working Arrangements
Paid Parental Leave (coming soon)
Paid Volunteer Time Off
Annual Cost of Living Adjustment
401(k) Retirement with Employer Match
Company-paid Employee Assistance Program
Professional Development
Educational Assistance
On-site company-paid parking or stipend for San Diego office
On-site Fitness Center
Dog-friendly San Diego office space
Happy Hours and Company events
Monthly Cell Phone Reimbursements
Let’s Get to Know Each Other Are you the one? Are we the one? If this sounds like a fit, let’s talk more. Please email careers@civilian.com to tell us why we absolutely, positively need you on our team. Don’t forget to attach your resume. And check out https://civilian.com/careers/ and our Glassdoor reviews for more information on how talented, smart, and delightful we are.
University of Kansas
Lawrence, KS, USA
Director of Partner Services & Digital Engagement Marketing
Position Overview
KU Marketing serves the University of Kansas and its many stakeholders by engaging external people for mutual benefit. We support many service lines across the university including student recruitment, branding, conferences & events, professional development programming, student services, and many more. This role leads several key pieces of these exciting marketing opportunities and the resulting benefits to students, employees, Kansans and the members of our local and regional community.
KU’s director of partner services & digital engagement delivers in three key areas.
First, the role leads the team that is the primary interface between KU Marketing and its internal University of Kansas partners, including strategy development, planning, regular communications in support of the delivery of marketing services, and results tracking and reporting. KU Marketing is not a vendor or supplier to other KU units, but rather a strategic partner working toward shared goals. KU’s director of partner services & digital engagement and the strategists reporting to the role engage in strategy development and regular communications with partners. Those communications include proactive notifications and issue avoidance, work reviews and approvals, status updates, change requests, financial and labor budget statuses, and KPI and results reporting.
Second, the role oversees the execution of digital tactics in support of Marketing’s plans and partner goals. Vital to the success of partner relationships and strategy are execution, tracking, analysis and reporting. For that reason and others, the digital experience team reports to this role as do the analysts within KU Marketing. The digital marketing functions that report to this role include digital advertising, KU Marketing’s portion of CRM utilization and marketing automation, email production, website design and development, and search engine optimization.
Third, the director of partner services & digital engagement collaborates with other teams and functions within Marketing and occasionally external vendors for brand alignment, creative services, project and resource management, and more to deliver upon strategies and plans. The director is a senior leader within KU Marketing, working on broad strategies and advising the chief marketing officer on varied topics.
KU Marketing is the central marketing unit at the university. It directly acts on KU’s strategic plan and institutional branding while also serving diverse internal partners. Key partners, and therefore work, include recruitment marketing for credit-bearing (e.g., degrees) and non-credit programs (e.g., professional development) delivered in several locations and modalities, conference and event services, on-campus events, student and campus services, economic development, KU affiliates, and others. KU Marketing offers a full complement of marketing services including copywriting, editing, design, video, photo and digital. Tactics delivered include digital and print advertising, direct mail, social media, email, webpages, CRM support and marketing automation, printed materials, research, press releases, and others.
The director of partner services & digital engagement reports to KU’s chief marketing officer.
Job Description
Internal Communications 40%
• Oversee and personally engage in the relationships between KU Marketing and its internal partners. This includes creating as needed and implementing methods for strategy development, regular communication, performance reporting, and optimizing partner success and satisfaction. • Serve as oversight on the success and health of each relationship, including celebrating wins, reporting the status of relationships to the chief marketing officer, and resolving issues and escalations.
Oversee digital tactics Execution 30%
• Ensure that digital marketing strategies and tactics are executed in line with established strategies and plans, as well as high levels of quality and partner satisfaction. • Team members reporting to the director will perform the hands-on work of digital marketing.
Strategy development 10% • In the service of our partners and for those matters driven by Marketing, develop relevant, practical, actionable and high-potential strategies. • Work with other members of Marketing to generate and vet ideas, align work, and create project plans. Some strategy may be developed by team members and reviewed by the director.
Leadership and management 10% • Lead the several team members who report to the role and manage their productivity, engagement and employment at KU. • Support team members’ needs including but not limited to performance, hiring and departures, professional development, equipment, and more. • Fill in for team members during absences, as possible. Oversee budgets for specific partners, campaigns, and initiatives. • Serve as a senior member of KU Marketing leadership by supporting, advising and acting on top priorities and issues.
Tracking, analyzing and reporting 5% • Relying on the role’s team members for execution, the director will ensure Marketing is tracking marketing activities, analyzing the leading indicators and final results to identify success and opportunities for optimization, and reporting progress and outcomes to leadership and partners.
Other relevant duties as assigned 5%
Position Requirements
The position is hybrid in which incumbent works on-site and remote based on a set schedule. Incumbent will work at the KU Lawrence campus and at least 16 hours at the KU Edwards Campus and may work from an approved productive location at other times. Travel between Lawrence and Overland Park, KS (KU Edwards).
Required Qualifications
• Bachelor’s Degree in marketing, communications, business, public relations, or related discipline and seven (7) years of professional experience OR a Master's Degree in marketing, communications, business, public relations, or related field and five (5) years of professional experience in the field. • Seven (7) years of account management experience. • Five (5) years of supervisory experience. • Experience developing, communicating and implementing strategic marketing plans for complex, large campaigns and/or clients, as evidenced by application materials. • Experience developing and executing digital marketing strategies and tactics including at least five (5) of the following focus areas: digital advertising, website development, search engine optimization, CRM/marketing automation configuration and utilization, content marketing, marketing (mass) emails, and/or database marketing. • Experience tracking, analyzing and reporting the performance and outcomes of marketing strategies and tactics
Preferred Qualifications
• Master’s degree in marketing, communications, business, public relations or closely-related discipline • Five (5) or more years of professional experience in higher education. • Ten (10) or more years of full-time, professional experience in marketing communications • Ten (10) or more years of full-time, professional experience in account management • Experience employing contemporary best practices for successful account management. • Experience regularly using the Slate CRM and/or Hubspot CRM as a marketer or administrator. • Experience working on marketing or communications on a team of more than 20 professionals and for an organization of more than 1,000 employees • Google Ads certification. • Search engine optimization experience and/or certification. • Experience preparing and delivering written and verbal presentations to diverse audiences including senior leaders. • Familiarity with operational finances such as budget management and ROI analysis. • Familiarity with University of Kansas operations, policies and procedures.
Contact Information to Applicants
Chris Gregory, cgregory@ku.edu
Additional Candidate Instruction
A complete application includes: • Cover letter addressing how you meet the required and preferred qualifications. Resume. • Contact information for three professional references (including at least one previous or current supervisor). • Completion of the online application. • Application review begins Thursday, June 8, 2023 and continues until a pool of qualified applicants is identified.
Advertised Salary Range $105,000 to $115,000, final determination commensurate with experience Application Review Begins: 08-Jun-2023 Anticipated Start Date: 17-Jul-2023 Primary Campus:University of Kansas Lawrence Campus FTE: 1.0 Reg/Temp: Regular FLSA Status: Executive Employee Class: U-Unclassified Professional Staff Work Schedule: Monday-Friday, 8 am - 5 pm with travel between KU Lawrence and Edwards Campus in Overland Park, KS. Job Family: Administrative/Management-KUL Work Location Assignment: Hybrid
If interested, please apply: https://apptrkr.com/4186745
Disclaimer
The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university's programs and activities. Retaliation is also prohibited by university policy. The following persons have been designated to handle inquiries regarding the nondiscrimination policies and are the Title IX coordinators for their respective campuses: Director of the Office of Civil Rights & Title IX, civilrights@ku.edu, Room 1082, Dole Human Development Center, 1000 Sunnyside Avenue, Lawrence, KS 66045, 785-864-6414, 711 TTY (for the Lawrence, Edwards, Parsons, Yoder, and Topeka campuses); Director, Equal Opportunity Office, Mail Stop 7004, 4330 Shawnee Mission Parkway, Fairway, KS 66205, 913-588-8011, 711 TTY (for the Wichita, Salina, and Kansas City, Kansas medical center campuses).
Full Time
Director of Partner Services & Digital Engagement Marketing
Position Overview
KU Marketing serves the University of Kansas and its many stakeholders by engaging external people for mutual benefit. We support many service lines across the university including student recruitment, branding, conferences & events, professional development programming, student services, and many more. This role leads several key pieces of these exciting marketing opportunities and the resulting benefits to students, employees, Kansans and the members of our local and regional community.
KU’s director of partner services & digital engagement delivers in three key areas.
First, the role leads the team that is the primary interface between KU Marketing and its internal University of Kansas partners, including strategy development, planning, regular communications in support of the delivery of marketing services, and results tracking and reporting. KU Marketing is not a vendor or supplier to other KU units, but rather a strategic partner working toward shared goals. KU’s director of partner services & digital engagement and the strategists reporting to the role engage in strategy development and regular communications with partners. Those communications include proactive notifications and issue avoidance, work reviews and approvals, status updates, change requests, financial and labor budget statuses, and KPI and results reporting.
Second, the role oversees the execution of digital tactics in support of Marketing’s plans and partner goals. Vital to the success of partner relationships and strategy are execution, tracking, analysis and reporting. For that reason and others, the digital experience team reports to this role as do the analysts within KU Marketing. The digital marketing functions that report to this role include digital advertising, KU Marketing’s portion of CRM utilization and marketing automation, email production, website design and development, and search engine optimization.
Third, the director of partner services & digital engagement collaborates with other teams and functions within Marketing and occasionally external vendors for brand alignment, creative services, project and resource management, and more to deliver upon strategies and plans. The director is a senior leader within KU Marketing, working on broad strategies and advising the chief marketing officer on varied topics.
KU Marketing is the central marketing unit at the university. It directly acts on KU’s strategic plan and institutional branding while also serving diverse internal partners. Key partners, and therefore work, include recruitment marketing for credit-bearing (e.g., degrees) and non-credit programs (e.g., professional development) delivered in several locations and modalities, conference and event services, on-campus events, student and campus services, economic development, KU affiliates, and others. KU Marketing offers a full complement of marketing services including copywriting, editing, design, video, photo and digital. Tactics delivered include digital and print advertising, direct mail, social media, email, webpages, CRM support and marketing automation, printed materials, research, press releases, and others.
The director of partner services & digital engagement reports to KU’s chief marketing officer.
Job Description
Internal Communications 40%
• Oversee and personally engage in the relationships between KU Marketing and its internal partners. This includes creating as needed and implementing methods for strategy development, regular communication, performance reporting, and optimizing partner success and satisfaction. • Serve as oversight on the success and health of each relationship, including celebrating wins, reporting the status of relationships to the chief marketing officer, and resolving issues and escalations.
Oversee digital tactics Execution 30%
• Ensure that digital marketing strategies and tactics are executed in line with established strategies and plans, as well as high levels of quality and partner satisfaction. • Team members reporting to the director will perform the hands-on work of digital marketing.
Strategy development 10% • In the service of our partners and for those matters driven by Marketing, develop relevant, practical, actionable and high-potential strategies. • Work with other members of Marketing to generate and vet ideas, align work, and create project plans. Some strategy may be developed by team members and reviewed by the director.
Leadership and management 10% • Lead the several team members who report to the role and manage their productivity, engagement and employment at KU. • Support team members’ needs including but not limited to performance, hiring and departures, professional development, equipment, and more. • Fill in for team members during absences, as possible. Oversee budgets for specific partners, campaigns, and initiatives. • Serve as a senior member of KU Marketing leadership by supporting, advising and acting on top priorities and issues.
Tracking, analyzing and reporting 5% • Relying on the role’s team members for execution, the director will ensure Marketing is tracking marketing activities, analyzing the leading indicators and final results to identify success and opportunities for optimization, and reporting progress and outcomes to leadership and partners.
Other relevant duties as assigned 5%
Position Requirements
The position is hybrid in which incumbent works on-site and remote based on a set schedule. Incumbent will work at the KU Lawrence campus and at least 16 hours at the KU Edwards Campus and may work from an approved productive location at other times. Travel between Lawrence and Overland Park, KS (KU Edwards).
Required Qualifications
• Bachelor’s Degree in marketing, communications, business, public relations, or related discipline and seven (7) years of professional experience OR a Master's Degree in marketing, communications, business, public relations, or related field and five (5) years of professional experience in the field. • Seven (7) years of account management experience. • Five (5) years of supervisory experience. • Experience developing, communicating and implementing strategic marketing plans for complex, large campaigns and/or clients, as evidenced by application materials. • Experience developing and executing digital marketing strategies and tactics including at least five (5) of the following focus areas: digital advertising, website development, search engine optimization, CRM/marketing automation configuration and utilization, content marketing, marketing (mass) emails, and/or database marketing. • Experience tracking, analyzing and reporting the performance and outcomes of marketing strategies and tactics
Preferred Qualifications
• Master’s degree in marketing, communications, business, public relations or closely-related discipline • Five (5) or more years of professional experience in higher education. • Ten (10) or more years of full-time, professional experience in marketing communications • Ten (10) or more years of full-time, professional experience in account management • Experience employing contemporary best practices for successful account management. • Experience regularly using the Slate CRM and/or Hubspot CRM as a marketer or administrator. • Experience working on marketing or communications on a team of more than 20 professionals and for an organization of more than 1,000 employees • Google Ads certification. • Search engine optimization experience and/or certification. • Experience preparing and delivering written and verbal presentations to diverse audiences including senior leaders. • Familiarity with operational finances such as budget management and ROI analysis. • Familiarity with University of Kansas operations, policies and procedures.
Contact Information to Applicants
Chris Gregory, cgregory@ku.edu
Additional Candidate Instruction
A complete application includes: • Cover letter addressing how you meet the required and preferred qualifications. Resume. • Contact information for three professional references (including at least one previous or current supervisor). • Completion of the online application. • Application review begins Thursday, June 8, 2023 and continues until a pool of qualified applicants is identified.
Advertised Salary Range $105,000 to $115,000, final determination commensurate with experience Application Review Begins: 08-Jun-2023 Anticipated Start Date: 17-Jul-2023 Primary Campus:University of Kansas Lawrence Campus FTE: 1.0 Reg/Temp: Regular FLSA Status: Executive Employee Class: U-Unclassified Professional Staff Work Schedule: Monday-Friday, 8 am - 5 pm with travel between KU Lawrence and Edwards Campus in Overland Park, KS. Job Family: Administrative/Management-KUL Work Location Assignment: Hybrid
If interested, please apply: https://apptrkr.com/4186745
Disclaimer
The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university's programs and activities. Retaliation is also prohibited by university policy. The following persons have been designated to handle inquiries regarding the nondiscrimination policies and are the Title IX coordinators for their respective campuses: Director of the Office of Civil Rights & Title IX, civilrights@ku.edu, Room 1082, Dole Human Development Center, 1000 Sunnyside Avenue, Lawrence, KS 66045, 785-864-6414, 711 TTY (for the Lawrence, Edwards, Parsons, Yoder, and Topeka campuses); Director, Equal Opportunity Office, Mail Stop 7004, 4330 Shawnee Mission Parkway, Fairway, KS 66205, 913-588-8011, 711 TTY (for the Wichita, Salina, and Kansas City, Kansas medical center campuses).