Marketing & Events Coordinator

  • Alachua County Board of County Commissioners
  • 12 Southeast 1st Street, Gainesville, FL, USA
Full Time Advertising-PR Business Development Communications Marketing Media

Job Description


SALARY: $45,968.00 Annually

Bachelor's degree in marketing, business administration, public administration, recreation, journalism, or a related program and three years of progressively responsible administrative/managerial marketing and/or recreation experience; or any equivalent combination of related training and experience.  This position requires the completion of the  Attention To Detail  & the completion of Microsoft Word & Excel & Logical Thinking & Money Handling (US) & Event Planning Skills & Business Communication with a minimum score of "moderate knowledge".  These tests can be taken at CareerSource North Central Florida (formerly Florida Works), located at 10 NW 6th Street, Gainesville, FL 32601. I also understand that I should call CareerSource North Central Florida at (352) 955-2245 to schedule an appointment or call the County Human Resources Office at (352) 374-5219 to confirm that my scores are already on file. Passing scores must be received by the Human Resources Office no later than 5:00 p.m. on the Thursday after the position closes. I understand that CareerSource North Central Florida is not responsible for submitting my test scores to the Alachua County Human Resources Office. All scores are valid for a period of 2 years from the date of testing.   Successful completion of criminal history background investigation is required prior to employment. Applicants within six months of meeting the minimum education/experience requirement may be considered for trainee status.

Testing for the assessments is held on Tuesday and Wednesday at 9:00a.m. or 1:00 p.m. and Thursday at 10:00 a.m. or 1:00 p.m. at  CareerSource North Central Florida (formerly Florida Works), located at 10 NW 6th Street, Gainesville, FL 32601.  

 Position Summary: This is highly responsible and progressive administrative and supervisory work requiring the leadership of a professional committed to planning, developing, maintaining, marketing and operating the Alachua County Agricultural and Equestrian Center.
The Marketing and Events Coordinator is responsible to increase facilities usage and revenue, directs, coordinates, and evaluates events at the Agricultural and Equestrian Center with a goal of multiple rentals 50 out of 52 weeks of the year.
Work is performed independently, and/or part of a team, as well as under the direction of a higher level  supervisor and is reviewed through reports, conferences, and observation of results achieved. 

  • Strategic Thinking
  • Management /Leadership
  • Collaboration
  • Critical Thinking
  • Job Knowledge
  • Self and Interpersonal Strengths

 Examples of Duties:


Upon declaration of a disaster and/or emergency, employees in this classification may be required to report to work.

Exude a positive customer service focus.

Advocates building organizational culture through aligning decisions with core values including: integrity, honesty, respect, diversity, innovation, accountability and communication.

Leads the Agricultural and Equestrian Center staff by being accountable, approachable and professional.  The Marketing and Events Coordinator will work directly with staff to gain a better understanding of the work involved, as well as supervise and coordinate the activities of staff including interviewing, hiring, and training; planning, assigning and directing; appraising performance; rewarding and disciplining employees.
Builds strong working relationships with volunteers, staff, municipalities, providers and contractors to plan and implement Agricultural and Equestrian Center services and amenities.
Develops and implements strategic, master, business, operating and marketing plans.
Prepares, tracks and balances capital and operating budgets from a variety of sources including general fund, grants, user fees and others.
Responsible for inventory and accounts payable/accounts receivable for the Agricultural and Equestrian Center.
Serves as the liaison for partners, vendors, citizens, elected officials and municipalities for the Agricultural and Equestrian Center.
Produces professional, accurate, quality reports of activities to ensure progress is being accomplished toward specific objectives.
Provides responsive customer service.
Professionally represent the Agricultural and Equestrian Center to elected officials, citizens and other County departments both verbally and in writing. 
Implements appropriate departmental policies and procedures and makes recommendations to the County Manager and elected officials for Ordinances impacting the community at large, ensuring they are in compliance with Florida State Law.
Remains current on professional trends and takes a personal interest in the professionalism and career development of staff. 
Maintains current licensing and encourages credentialing of staff as appropriate.
Performs the duties listed, as well as those assigned, with professionalism and a sense of urgency.
NOTE: These examples are intended only as illustrations of the various kinds of work performed in positions allocated to this class. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.
Thorough knowledge of marketing and events coordination.
Thorough knowledge of local, state, and federal regulations related to the Agricultural and Equestrian Center facilities including safety standards.
Thorough knowledge of Microsoft Word, Excel, Outlook and Social Media.
Thorough knowledge of budget development and management. 
Ability to develop and evaluate services that meet the needs of the community.
Ability to exercise initiative and independent judgment and action.
Ability to develop and implement operating policies and procedures.
Ability to establish and maintain effective working relationships with the general public, contractors, local business owners, and elected officials.
Ability to read, interpret, apply and explain regulations, guidelines, policies and procedures.
Ability to communicate effectively, both orally and in writing, and to prepare and organize written reports.
Ability to generate necessary paperwork in accordance with local and state ordinances.
Ability to plan and organize work and manage time.
Ability to work independently with limited review.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While  performing the duties of this job, the employee is regularly required to sit, stand, walk, reach; use hands  to finger, handle, or feel  objects, tools, or controls; reach with hands  and  arms; and  talk; or hear.
The employee must occasionally lift and/or move  up to 60 pounds. Specific  vision abilities required by this job include close  vision, color vision and  the ability to adjust focus.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made  to enable  individuals with disabilities to perform the essential functions.
This is an active Agricultural and Equestrian Center with loud noise and odors.  The Marketing and Events Coordinator should expect to work both indoors and out, including a flexible schedule that may require late nights and weekends.


Administrative Support, Business Analysis, Business Development, Business Unit Management, Creative Writing, Editorial Writing, Fundraising, General Business, General Creative Design, Hotel Lodging Management, Human Resources, Journalism, Market Research, Marketing Communications, Media Planning and Buying, Product Marketing, Project Management, Web Design

Education Requirements

Bachelor's Degree, Master's Degree, M.B.A., Other Graduate Degree, Ph.D, Other Doctorate Degree


$45,968.00 Annually