Corporate Training & Economic Development Marketing and Digital Media Specialist

  • Northeast Wisconsin Technical College
  • Northeast Wisconsin Technical College, West Mason Street, Green Bay, WI, United States
Full Time Academia-Higher Ed Communications/Broadcasting Marketing

Job Description

Department:  Corporate Training and Economic Development (CTED)

Reports To:   Manager, Corporate Training and Economic Development

FLSA Status: Exempt

Amount of Travel Required: Day Travel/Once per quarter

Salary Grade: B

Positions Supervised:  None

 

 

 

LOCATION:  Green Bay

STANDARD HOURS:  40 hours per week. Typical hours Monday-Friday 8:30 a.m. – 5:00 p.m. with the ability to work nonstandard hours based on customer and department needs.

MINIMUM STARTING SALARY*: $53,177/year   

*Current benefit eligible employees will be placed within the pay range based on their current rate/range.

 

Required online application available on website:  www.nwtc.edu/jobs

 

Location:  Northeast Wisconsin Technical College, Human Resources, 2740 West Mason Street,  Green Bay, WI  54307-9042. All postings are considered current and available until removed from the website.

 

Northeast Wisconsin Technical College is committed to promoting a learning environment where employees and students of differing perspectives and cultural backgrounds pursue career and academic goals embraced in an environment of respect and shared inquiry. 

The College is seeking to attract ethnically diverse instructors and staff who can inspire our increasingly diverse student population.

 

POSITION SUMMARY

Responsible for monitoring and analyzing web performance data for the NWTC/CTED website and portal, and digital advertising opportunities that drive business for the contract training business unit. Provides regular reports, makes data-driven decisions and recommendations by determining effectiveness of web content and digital advertising campaigns. Assists with web graphics and ensures the website and digital advertising strategies adhere to and strengthen the NWTC brand. This position also has some responsibility for the coordination of seminars and special events.

 

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the functions identified in the job description.

 

Essential Functions Statement(s)

  • Develop email marketing campaigns for the contract training team in order to move leads through the funnel and drive conversions. Develop segmentation strategies; create templates, calls to action and content for emails; and measure and analyze email performance and campaign results.
  • Plan and coordinate online and mobile advertising campaigns, integrating across platforms, and working with outside vendors as needed.
  • Track and analyze social media campaign performance. Utilize analytics and other feedback systems to set strategy, forecast results, and drive improvement.
  • Recommend and implement digital activities to drive brand awareness, engage with followers, and connect to our business communities in support of continuing education and training enrollment efforts and college goals.
  • Coordinate the social media presence for the CTED department by creating original content for social and traditional media and collateral materials.
  • Conduct market research and evaluation to determine appropriate areas for seminar and training development.
  • Coordinate the development, implementation, and follow-up of seminars and special events, and provide frontline customer service.
  • Identify, evaluate, recommend and implement marketing and social media strategies; create content for and update department’s website pages; monitor the CTED brand image online, offline and internally.
  • Work collaboratively with department staff and all departments of the College, and actively participate on the NWTC web governance team.

 

POSITION QUALIFICATIONS

Competency Statement(s)

  • Values - Demonstrate behaviors and action that support the College’s values - Customer Focus, Everyone Has Worth, Passion and Inspiration, Collaboration, Emotional Intelligence, Results and Accountability, Valuing Talent and Well Being, and Ethics.
  • Diversity Oriented - Ability to work effectively with people regardless of their age, gender, race, ethnicity, religion, disability, socio-economic background, or job type.
  • Accountability - accept responsibility and account for actions of self.
  • Analytical Skillsuse thinking and reasoning to solve a problem.
  • Communication, Written and Oral – communicate effectively with others using the spoken word and in writing clearly and concisely.
  • Customer Oriented - take care of the customers’ needs while following College procedures.
  • Creative - Ability to think in such a way as to produce a new concept or idea.
  • Initiativemake decisions or take actions to solve a problem or reach a goal.
  • Problem Solving - Ability to find a solution for or to deal proactively with work-related problems.
  • Research Skills - Ability to design and conduct a systematic, objective, and critical investigation.
  • Self-Motivated - Ability to be internally inspired to perform a task to the best of one’s ability using his or her own drive or initiative.
  • Time Management - Ability to utilize the available time to organize and complete work within given deadlines.

 

SKILLS & ABILITIES

Education:  Associate’s degree in required (Bachelor’s Degree preferred) with preference to Marketing with related experience in digital marketing and/or graphic design. 

Experience: Minimum 3 years’ experience using graphics and web tools such as Photoshop and Google Analytics. Strong knowledge of search engine optimization; including knowledge of search engine spiders and search engine ranking factors is preferred. Familiarity with HTML is preferred.

 

Computer Skills:

Experience creating digital assets, basic knowledge of writing HTML, and developing and deploying email templates.  Solid understanding of digital marketing analytics. Experience in Marketing and Creative Design applications in a web based environment. Working knowledge of Adobe Creative Suite.

 

Additional Requirements:

Event planning experience preferred.

 

Other Requirements:

Must hold a valid driver’s license and be insurable under the District’s standard insurance policy terms.  

 

 

PHYSICAL DEMANDS

 

N (Not Applicable)

Activity is not applicable to this occupation.

O (Occasionally)

Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently)

Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly)

Occupation requires this activity more than 66% of the time (5.5+ hrs/day)

 

 

Physical Demands

 

Lift/Carry

 

Stand

O (Occasionally)

Walk

O (Occasionally)

Sit

F (Frequently)

Handling / Fingering

F (Frequently)

Reach Outward

O (Occasionally)

Reach Above Shoulder

O (Occasionally)

Climb

N (Not Applicable)

Crawl

N (Not Applicable)

Squat or Kneel

O (Occasionally)

Bend

O (Occasionally)

10 lbs or less

O (Occasionally)

11-20 lbs

O (Occasionally)

21-50 lbs

N (Not Applicable)

51-100 lbs

N (Not Applicable)

Over 100 lbs

N (Not Applicable)

 

Push/Pull

 

12 lbs or less

O (Occasionally)

13-25 lbs

O (Occasionally)

26-40 lbs

N (Not Applicable)

41-100 lbs

N (Not Applicable)


The College has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the College reserves the right to change this job description and/or assign tasks for the employee to perform, as the College may deem appropriate.

Occupations

General-Other: Creative-Design, Digital Content Development, Marketing Communications, Media Planning and Buying

Education Requirements

Associate Degree

Salary

$53,177 per year