Will Keith Kellogg (W.K.) began his cereal-making career in the 1890's when he assisted his brother, Dr. John Harvey Kellogg, in creating foods for the patients of The Battle Creek Sanitarium in Battle Creek, Michigan. Through the brothers' experimentation with wheat, they happened upon a method for flattening wheat berries into small, thin flakes. When the flakes were baked, they became crisp and light, creating an easy to prepare breakfast when milk was added. The ready-to-eat cereal industry was formed!
W. K. Kellogg saw the potential for offering this type of product to the public, and on February 19, 1906, he created the Battle Creek Toasted Corn Flake Company to mass-produce and market Kellogg's Toasted Corn Flakes®. His unique "corn flakes" with malt flavoring added distinguished his cereal from that of the competition. Kellogg's Toasted Corn Flakes® was an instant success and remains one of our most popular cereals to this day. The company was renamed Kellogg Company in 1922 and the company headquarters is still located in Battle Creek, Michigan, where it all began.
Under W. K.'s leadership the company grew quickly, adding such classic products as Kellogg's® All-Bran® in 1916 and Kellogg's® Rice Krispies® in 1928. W. K. Kellogg was one of the first American entrepreneurs to recognize the potential of international markets. He moved Kellogg Company to an international business by selling Kellogg's Corn Flakes® in Canada in 1914 and building manufacturing facilities in Sydney, Australia in 1924 and in Manchester, England in 1938. Today, Kellogg is recognized by consumers in over 180 countries across the globe where we supply popular products like Kellogg's Frosted Flakes®, Kellogg's® Froot Loops®, Kellogg's® Rice Krispies®, Kellogg's® Pop-Tarts® Toaster Pastries, Kellogg's® Nutri-Grain® Cereal Bars, Kellogg's® Eggo® Waffles, and many more convenience and snacking foods products.
