1 job(s) at Fairway Independent Mortgage Corp.
Fairway Independent Mortgage Corp.
The Digital Marketing Specialist directly manages performance marketing campaigns on Google (search & GDN) and Facebook. Your role is part strategist --- Come up with campaign ideas by gathering feedback, conducting market research, auditing performance, and conducitng competitive research. Your role is part campaign manager--- by working with teammates in graphic design, web design & development, copywriters to develop ads and landing pages. Your role is part optimizer --- conducting bid optimization, key word pruning, and program management, test & learn strategies, and performance reporting. You’ll serve our internal customers, our 700+ branch locations and our corporate lead generation team, to deliver high converting mortgage and real estate leads.
Essential Job Functions:
Implement and optimize successful paid search campaigns, demonstrating revenue goals, efficiency and volume.
Work cross-functionally with copywriters, designers, web developers, artists to develop campaigns and tests
Research campaign ideas through customer feedback, product research, and competitor intelligence to develop new campaign ideas
Manage budgets according to client
Identify opportunities to grow leads and improve profitability of campaigns
Communicate results and opportunities within paid search and display efforts
Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members as well as clients
Required Education and Experience:
2-3 years of digital performance marketing experience, including search marketing (agency and/or mortgage experience a plus)
Experience with Google AdWords
Experience with other Google Ads products (Youtube, display, gmail) and/or Facebook ads a plus
A willingness to initiate change as the company grows to streamline processes and improve efficiencies
Google Ads Certified
Google Analytics Certified