Cascade PBS
Seattle, WA, USA
Full Time
The Cascade PBS’s mission is to inform and inspire our community to make the world a better place.
Our vision is to be the most essential and relevant media organization in the region.
The Marketing Manager leads the planning and execution of marketing and communications campaigns and organizational initiatives. This role champions consistent messaging, aligns resources, tracks deliverables, and uses data and analytics to benchmark success while demonstrating Cascade PBS’s values of integrity, community, innovation and diversity.
Salary range : $96,000 - $109,000
Location : Seattle, WA
Hybrid schedule available
Cascade PBS offers competitive benefits to team members working 20 hours or more a week. Benefits include:
11 paid holidays
1 personal holiday
21 of Paid Time Off (PTO) to start
Half-day Fridays during Summer
Company-matched 401(k) Retirement Plan that is fully-vested immediately
Employer paid ORCA card
Employee Assistance Program (EAP)
Medical
Dental
Vision
KEY RESPONSIBILITIES/DUTIES
Support the Director of Programming, Marketing and Communications with organization wide strategic and operational leadership
Manage Email and Digital Marketing Specialist, Campaign Specialist, and Social Media Editor
Coordinate cross-functional campaigns with design, video, social media, philanthropy, events, and editorial teams
Help lead cross-functional efforts to develop new data-driven methods to drive reach, engagement and conversion
Develop strategy and guide staff in developing content, email, and social marketing strategies
Develop and maintain effective relationships with senior management and community partners
Lead cross-functional efforts to set monthly promotional priorities and communicate them across the organization
Maintain departmental calendar and documentation of ongoing Marcom activities and communicate deadlines and expectations
Ensure consistent messaging across all channels for a seamless experience across print, web, on-air and digital platforms
Contribute to discussions around programmatic, digital, social and OTT/CTV campaigns
Oversee placement of radio, out of home and other traditional paid media
Coordinate with Data and Analytics team for measurement and optimization of the marketing funnel
Develop and track marketing and communications budgets in association with each project
Work with external agency on earned media initiatives as assigned
Review deliverables and campaign plans to ensure high quality work
Submit creative briefs for design assets and on-air promos as needed
Manage brand voice and editorial style guide and provide writing and copy editing support
Collaborate with other team members to foster a positive and productive culture and contribute toward the overall growth of Cascade PBS.
Other duties, responsibilities and activities may change or be assigned at any time with or without notice
REQUIRED SKILLS/ABILITIES
Five years of experience managing cross-functional projects preferred
Strong critical thinking skills with the ability to analyze information and make sound decisions
Exceptional verbal and written communications skills including copywriting and copy editing
Outstanding attention to detail and creative judgment
Ability to manage through change in dynamic media industry environment
Experience with CRM and email platforms; Salesforce and Marketing Cloud preferred
EDUCATION AND EXPERIENCE
Bachelor’s Degree (preferably in Business, Marketing, or Communications) or equivalent experience required
Seven years of experience in marketing and communications related field required
Three years of hiring, management and supervisory experience required
Experience developing and executing marketing and communications plans required
Experience developing and executing e-mail marketing touchpoints in digital ecosystem required
PHYSICAL REQUIREMENTS
Ability to view data on a computer screen for long periods of time
Ability to type on a keyboard for long periods of time
Ability to sit or stand for extended periods
The hiring process for this role will include a phone screen and a virtual or in-person panel interview. In some instances, additional panel interviews may take place. If you need reasonable accommodation during the job application or interview process, please contact us at jobs@kcts9.org.
