Employee Appreciation Day is less than a month away. While it’s not too late to make it a big deal, can you really evaluate whether any effort will even be appreciated? The answer simple. In fact, it’s scientific: understand who your employees are, then offer a token of appreciation to complement their specific core values. Industry and Organizational Psychology is the study of individuals, their interaction with others and how those encounters shape the dynamics of the workplace. According to the American Psychological Association , when IO psychology is properly researched, the findings could be used to resolve work related issues such as hiring the most qualified staff and increasing the level of productivity. However, an initial assessment of your team is necessary. Identify the qualities most important for an employee to be successful in a new position. What type of college degree or level of education is most likely associated with people who possess those ideal qualities? Be mindful to avoid stereotyping. Be Strategic Start recruiting. Request a few trustworthy employees and associates post the job description on their Linked In accounts to gain attention from colleagues within their network. Take the extra step. Incorporate the job post on a niche job board . Focus on the Strengths Asking the right questions can help narrow the list of prospects. During interviews, base situational questions on real scenarios that have occurred or could potentially happen at the company. Evaluate the candidate’s response and the likely reaction of the existing staff. Seal the Deal Having a solid knowledge of the ideal employee will allow you to present some irresistible perks. Think along the guidelines of true work-life balance. For example, one remote work day each week may be a reasonable offer. Conclusion As an employer, a little understanding can go a long way towards building a more effective team. Take the time to understand who your employees are. Identify the strengths as well as any potential deficiencies of the team. Lastly, anticipate potential ways to expand the company benefits for both new hires and existing employees. After all, taking a balanced approach to understanding the psyche of your staff could be a positive step towards improving employee retention.