SUMMARY

Oversee the Show’s Marketing, Strategic Communications, Digital Media and Merchandise departments. Direct the execution of advertising/marketing and communications, media relations, public relations, reputation management, brand identity and awareness, merchandise, editorial production, and digital and social media.

ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following:

Oversee and direct the day-to-day efforts of the marketing, strategic communications, digital/social media and merchandise departments.

Oversee the efforts of the department’s 13 volunteer committees.

Create, direct, and execute marketing research including surveys and consumer demographic analysis.

Oversee the creation, execution and integration of a comprehensive marketing strategy and associated metrics including:

Advertising across all channels
Digital platforms
Merchandise
Branding

Establish and maintain a consistent positive corporate image in the community commensurate with a non-profit organization throughout all marketing, communication, and public relations efforts.

SUPERVISORY RESPONSIBILITIES

Manage four direct reports. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Proven success in managing and leading large, diverse teams, with outstanding leadership and people management capabilities.
Collaborative style of management.
Ability to work and collaborate with a large and diverse group of volunteers, who often identify Show initiatives and priorities.
Excellent oral and written communication, presentation and interpersonal skills and ability to interface with people of all levels.
Demonstrated passion for and commitment to the organization and its role as a 501(c)(3) charitable organization.
Ability to maintain the department’s first-class level of success and achievement.

EDUCATION and/or EXPERIENCE

Bachelor's degree in marketing, business administration, and/or communications from a four-year college or university required.
Requires at least 10 years of mid- to high-level event and cause marketing management experience.
Must have experience and advanced skills in brand management, direct media relations, public relations, market research, audience analysis, advertising, and social media.

LANGUAGE SKILLS

Requires ability to work and communicate effectively, including presentations and public speaking, with corporate marketing executives, committee volunteers, media executives the buying public, contractors and employees.
Ability to read, analyze, and interpret complex documents.
Ability to respond effectively to sensitive inquiries or complaints. Ability to write effective speeches and editorial content for all mediums.

OTHER SKILLS AND ABILITIES

Requires skills in multiple marketing research methodologies, Microsoft Office applications including Word, Excel and PowerPoint.
Netsuite database management system experience preferred.
Stay abreast of current and emerging market research methodologies and trends, social media platforms and outlets.
Knowledge of graphic production and content management systems a plus.
Demonstrated understanding of non-profit governance preferred.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee may be required to sit, stand, climb, balance, stoop, kneel, crouch or crawl. During the Show, the employee may be required to frequently walk to various places on the grounds. The employee may be required to lift and/or move 15 or more pounds. Extended work hours required, especially during peak periods. Some after hours with volunteers required, including meetings, presentations, training sessions and social functions.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee may be exposed to dust, chemicals and animals at various times.

Houston Livestock Show and Rodeo

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