Tourist Development Manager

  • Alachua County Board of County Commissioners
  • Gainesville, FL, USA
Full Time Advertising-PR Business Development Executive Management Marketing

Job Description


Salary Range: $68,184.06 - $81,820.87 (Salary negotiable; based on experience)

Bachelor's degree in marketing, advertising, public relations, business administration or related field and three years professional marketing or tourism experience including two years of supervisory experience; or any equivalent combination of related training and experience.  Successful completion of a criminal history background investigation is required prior to employment.

 Position Summary: This is highly responsible administrative work managing and directing the activities of the Tourist Development Office.

This is an emergency essential classification. Upon declaration of a disaster and/or emergency, all employees in this classification are required to work.

An employee assigned to this classification is responsible for promoting Alachua County's economic development through tourism, in concert with the Tourist Development Council.

Work is performed under the direction of the Assistant County Manager and is reviewed through conferences, reports and observation of results obtained.

 Exudes a positive customer service focus.

Advocates building organizational culture through aligning decisions with core values including:  integrity, honesty, respect, diversity, innovation, accountability and communication.

Leads the diverse tourism staff offering guidance, training and support in an accountable, approachable and professional manner.  Determines work procedures and schedules; issues instructions and assigns duties; reviews work; recommends personnel actions; and conducts performance reviews.

Builds strong working relationships with tourism staff; County departments; nature, arts and cultural groups; hoteliers; attraction managers; grant recipients and other local and state partners.

Professionally represents tourism to elected officials, citizens and other County departments both verbally and in writing.

Manages tourism's budget and resources with an emphasis on responsible stewardship.
Produces professional, accurate, quality reports.

Values lifelong learning to remain current on professional trends and takes a personal interest in the professionalism and career development of staff.

Plans, develops and recommends an annual marketing plan for tourist development in the County. Promotes Alachua County attractions through various marketing efforts including placing advertisements in consumer and travel trade media.

Represents the County in tourist related matters at the local, state and national levels. Works closely with Visit Florida and Florida Association of Destination Marketing Organizations to monitor legislative initiatives that impact tourism
Meets regularly with the Tourist Development Council to review plans and marketing strategies. Sets the agenda and develops staff recommendations related to tourist development programs.

Coordinates with special events groups to ensure appropriate marketing and promotion. Participates in Economic Development initiatives related to tourism involving local municipalities, the County and the Chamber of Commerce. Serves as the Emergency Management representative during crisis times. Film Production Liaison for Alachua County and North Central Florida. Actively pursues Countywide Conference Events. Serves as contact for Hotel Investment firms inquiring about locating in Alachua County. Analyzes data to determine marketing strategy.

Prepares and submits reports on dollars spent and the impact on tourist development.
Writes, prepares and delivers articles, speeches and press releases about tourism as economic development in the county.

Coordinates with local, state and federal agencies on marketing trends and events necessary to update the County Tourist Marketing Plan.

Responds to written and verbal inquiries about Alachua County by supplying brochures on local events, happenings and accommodations.
 Performs related duties as assigned.

NOTE: These examples are intended only as illustrations of the various kinds of work performed in positions allocated to this class. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.


Thorough knowledge of the principles and approaches related to tourism development activities.

Thorough knowledge of all laws, rules, regulations, current developments and practices related to tourist development.

Considerable knowledge of economic development factors in Alachua County.

Ability to effectively supervise and coordinate the activities of subordinate employees.

Ability to coordinate and effectively administer activities involving a wide range of interested parties.

Ability to establish and maintain an effective working relationship with the Tourist
Development Council and other groups promoting the arts, entertainment and tourism.

Ability to make sound recommendations for office policies and procedures.

Ability to communicate effectively both verbally and in writing; ability to make effective
presentations to large groups.

Ability to develop objectives for the Tourist Development Office in long and short-range planning.

Ability to create brochures and multi-media presentations for use in attracting tourists/visitors.

Ability to compile and maintain accurate records; ability to compile, analyze and utilize statistical information and reports pertaining to tourism.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, talk or hear. The employee is occasionally required to be mobile.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.


Administrative Support, Business Analysis, Business Development, Business Unit Management, City Planning, Corporate Finance, Creative Writing, Executive Assistant, General Business, General Creative Design, Graphic Arts, Human Resources, Journalism, Managerial Consulting, Market Research, Marketing Communications, Product Marketing, Project Management, Strategic Planning, Statistical Research, Surveying, Technical Writing

Education Requirements

Bachelor's Degree, Master's Degree, M.B.A., Ph.D, Other Doctorate Degree


$68,184.06 - $81,820.87 (Salary negotiable; based on experience)