Our mission at EMyth is simple: to help every business owner create a business they love leading and a life they love living. We pioneered the business coaching industry back in 1977, which led to the release of The E-Myth Revisited by our founder Michael E. Gerber. It???s since become one of the 10 best-selling business books of all time and has inspired millions of business owners to work on their business, not just in it. Based on the principles of the book, our Coaching Program is designed to help business owners make the transition from Technicians, whose businesses work because of them, to Entrepreneurs, whose businesses can flourish without them.