Marketing is a key component to any successful business. Why not design your marketing plan with consideration on how to positively affect a new hire’s first impression of your business? Let’s face it: When companies recruit new talent, those individuals are not only considering the job position and responsibilities; they are also considering the brand of the business itself.
Company values, employee incentives and workplace culture all play a huge factor into the decision of whether a potential employee will apply or even accept a job within your company. Take advantage of marketing tactics to leave an amazing first impression with new hires.
Come to terms with how people see your company and what they are saying about your brand. Start with social media and use hashtags to keep tabs on mentions associated with your company and product or service. Respond to comments whether positive or negative feedback is offered. Investigate search engine listings for the company to verify the company profile and information is accurate and update to date. Don’t forget to look at employee reviews posted to online job boards such as Glassdoor. Recognize faults and strengths within the company as a whole. Once you have a realistic picture of how the company brand is reflected in the real world, address any discovered inefficiencies and move forward with effective communication strategies to help steer the narrative surrounding the company’s brand.
Sharing new ideas and developing more efficient processes will help promote a sense of innovation within the company. This is significant because “forward thinking” employees want to be a part of something new. Innovation also presents potential opportunities to recruit prospective hires. Consider hosting regular events featuring guest speakers who will discuss pertinent industry topics and trends. Invite staff and make it open to the public. An open invitation would attract individuals interested in participating in a dialogue about the specific topic. This approach will likely increase awareness of the company brand and product or service. It would also allow Human Resource recruiters an opportunity to identify highly qualified prospective hires. Simultaneously, those prospects can gain insight into the company culture and initiate relationships with current employees, which in turn can make recruitment a much more seamless process.
Happy employees are the best recruitment tools a company could ever want. If your company builds an awesome workplace culture, your employees won’t hesitate to brag about their amazing employer. If your company has already hired a talented pool of employees, chances are that those employees have colleagues in the same industry who would love to work for your company. Create an opportunity, perhaps a casual happy hour, where employees are invited to bring along their friends or prospective candidates. Your company can get a sense of whether any of these individuals would be a good fit for the company. Promoting a healthy, fun and productive work environment can help attract the top talent for those positions your company is looking to fill.
Emphasize an objective driven marketing plan specifically designed to attract new hires. Reflect on how your company is perceived. Be innovative and attract local, talented recruits. Focus on building a work culture about which employees are excited. By showing this level of commitment to your company’s brand, it proves to the world that your company is engaged in the ongoing conversation about the company or its product or service.